VYV Hudson Exchange Graphics

Environmental Graphics Arrowstreet Inc. Internship – February 2020

Background

The Kid’s Room at VYV provides a truly unique environment for children. The 850 square foot space is flooded with abundant light and features high ceilings, natural materials, a cheery color palette, and custom art. Every element within the space supports the VYV brand—an inviting and aspirational identity visually represented through jewel tones and prismatic shapes. This signature design thread weaves through the kid’s room in the form of a custom-designed 15′ x 32′ mural. The mural’s triangulated gradient of color and geometric animals provide a visual anchor to the space. Layers of warm tones motivate and inspire while cooler tones calm and nurture, creating a welcoming and playful space for all.