Apperson is a new luxury living apartment building located in East Dallas. I had the pleasure to design their brand. This project is located on Apple Street and the client recommended using an apple in the design. The client team also gave directive to make the brand fun, but sophisticated with reference to the prohibition. This project is still underway as the construction has not began. Throughout this project, I will be creating interior and exterior signage as well as environmental graphics. Therefore, this project is in progress. Stay tuned!